KRISTI KAYLOR is no stranger to big ideas–but this time, she’s gone BANANAS! As CEO of The Loft Entertainment, she’s known for pairing top celebrities and influencers with brands like Warner Bros. Television, NBC Universal, Mattel (Barbie, Hot Wheels, American Girl, UNO), Gap, Sephora, IHOP, Carl's Jr., Athleta, Medicube, MGA Entertainment, Squishmallows, Hard Rock Hotels, Coco-Cola and many more, creating unforgettable moments in entertainment and marketing.

Kristi built celebrity brands like 2 LOVE (with designs from Jessica Alba, Paris Hilton, Miley Cyrus, and 40 more celebs), 6126 with Lindsay Lohan, Mblem with Mandy Moore, and VOXXY a dot-com with spokesperson Jennifer Aniston. Her knack for blending fame, purpose, and pop culture? Totally BANANAS.

Now she’s bringing that same spark to families—turning one silly word into a playful superpower. You might catch her whispering “Banana” on set while producing celebrity-driven branded content or independent films (watch Step Aside on Amazon)— but at home with her kids, it’s a full-blown tool, making emotional self-control playful, unexpected, and a little ridiculous.

And it all started with an idea from the brilliant Matt Schwartz. (Thanks, Matt!)